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Egypt startup announces expansion into Pakistan

Trella, a digital trucking marketplace based in Cairo, Egypt has announced its expansion into Pakistan. This marks the third market Trella has launched in since it was founded in February 2019. 

 Digital trucking startup Trella expands into Pakistan marketplace

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The expansion into the Pakistani market is a strategic move by the Egypt-based startup, with both countries adopting a similar market structure, showcasing high growth potential for the startup. 


Trella was established by Omar Hagrass, Mohamed el Garem, and Pierre Saad in 2019. The startup’s digital marketplace aims to address challenges within the trucking industry across emerging markets. 

Challenges that are identified within the industry include shippers experiencing unreliability, high price points, and low transparency. To combat these challenges, Trella offers customers reliable, affordable, and convenient transportation through its digital marketplace. 

Trella has a network of qualified carriers that deliver a quality service as the digital marketplace uses automated dashboards that offer constant support to customers. Users are able to track live loads and are provided competitive prices with additional savings from backhauling. 

The qualified carriers are provided with consistent demand and have the opportunity to grow their business.

Pakistan market

Pakistan is reportedly one of the largest road freight markets in the MENAP region, which includes the Middle East, North Africa, Afghanistan, and Pakistan. 

The Pakistan market displays growth potential as a result of the growing middle class in Pakistan and the advancement of the China Pakistan Economic Corridor

The market experiences challenges such as the low adaptation of technology and a lack of access to finance. 

Trella indicates their confidence in the Pakistan market and explains that the shippers and carriers are willing to receive suggestions to accelerate growth. 


The Cairo-based startup, Trella expands its operations to the Pakistan market, successfully completing its third launch into the MENAP region. The expansion into Pakistan aligns with the startup’s broader strategy to further expand across the region. 

Industry players are demanding tech-savvy innovations that drive the approach of Trella’s services. The expansion into Pakistan has allowed the startup to perfect its product-market fit and because Trella expanded so soon into the growth-potential market, the startup will reap the benefits.

Read more: Egypt tech startup secures six-figure capital funding
Read more: Kenyan startup launches lease-to-own vehicle marketplace

Featured Image: Nigel Tadyanehondo via Unsplash 

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