Google launches accelerator for startups in the Middle East and Africa

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Google has launched an accelerator programme for Seed to Series A tech startups located in the Middle East and North Africa region. 

Officially named MENA, the three-month accelerator programme will take place virtually. 

Applications for the Google startup accelerator close 31 December 2020

Applications will be accepted from startup companies that are located in the following countries: Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Sudan, Tunisia, Palestine, United Arab Emirates, and Yemen.  

The accelerator

The Google-founded accelerator is structured to assist startups in the Middle East and North Africa. Selected startups that are chosen to participate in the prestigious programme, benefiting from the numerous tools and skills offered by the tech giant. 

The programme aims to distribute Google’s innovative programs, products, technology, and more to the communities of the MENA region. 

Participating startups will partake in a series of digital workshops, programming sessions, and provide in depth mentorship during weekly bootcamps. The accelerator aims to provide practical solutions to the technical challenges faced by the participating startups. Google experts are paired up with a startup founder to address the technical challenges and find a practical solution. 

Startups will be given the opportunity to send feedback to the Google product teams to ensure continued restructuring to improve experiences.

Beginning in the first quarter of 2021, the virtual accelerator programme offers equity-free support for startups. 

Participating startups will be able to develop through technical training and top quality strategic development opportunities that are offered by Google’s multiple Accelerator labs.

Startups can expect to learn about machine learning, product design, user experience (UX), customer acquisition, and leadership development.

Entrepreneurs and team members must be available for the appropriate programme segments to ensure Google can add value to their startup. 

Startups are encouraged to use artificial intelligence or machine learning in their product, service, or operation to showcase an interest in the future of technology.

Application process

Startups interested in applying for the Google accelerator startup: MENA can apply online

Once applications are evaluated by Google, selected startups will be asked to attend a video conference with a member of Google. 

Read more: Google launches initiatives to assist small businesses 
Read more: Google invests R2.2-billion into Western Cape 

Featured image: Rajeshwar Bachu via Unsplash 
Ishani Chetty: Editor
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