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A world-leader in Customer Journey Management, inQuba, has announced the close of an expansion capital round from venture capital firm Knife Capital and leading African corporate and investment bank Rand Merchant Bank (RMB).
The investment will allow inQuba to enhance its Software as a Service (SaaS) and amplify cloud performance and international expansion.
inQuba receives expansion capital round from Knife Capital and Rand Merchant Bank
In an official press release, Michael Renzon, CEO and co-Founder of inQuba explains that the investment received from Knife Capital and RMB will accelerate the international expansion of inQuba.
“In the New Economy, we’re seeing businesses come under increasing pressure to optimise acquisition, retention, and digital journeys. The inQuba Journey platform provides an integrated analytics and orchestration environment that brings together diverse data sets without requiring bespoke development, resulting in rapid speed to customer journey insight and intervention impact. The combined Knife and RMB investment allows us to scale our international sales, marketing, partner network, and go-to-market capability while further developing platform features. We’re fortunate that our investors have a global mindset and reach to optimise our next stage of growth.”
Customer Journey Management
Customer journey management tracks, analyses and optimises behavioral trends and technology to ensure an enhanced customer experience. The objective of customer journey management is to streamline the customer experience.
inQuba utilises diverse data sets of transactional and perceptual data, advanced analytics, as well as machine learning. The data is used to gain insight into the customer’s experience, journeys, and behavior.
Keet van Zyl, partner, and co-founder of Knife Capital, comments on the success of inQuba.
“In the new digital economy we’re seeing businesses come under mounting pressure to increase customer acquisition and retention but the tools and know-how to do this are often scattered across the organisation. inQuba has been so successful around the world because they can rapidly pull together, analyse, and act on large volumes of disparate data. We’re backing experienced founders with proven execution capabilities in Renzon and Rossini, both Endeavor Entrepreneurs – the high-impact global entrepreneur network. This investment allows inQuba to continuously remain ahead of the curve in delivering the customer experience and orchestration technology of the future.”
The company focuses on financial services, insurance, telecommunications, eCommerce, and Retail Industries. The company has clients in Africa, the USA, and Asia-Pacific.
Catherine Townshend, a member of RMB’s Growth Capital Solutions team explains that inQuba’s expertise in Customer journey management is valued as world-class by Gartner, a global research firm, and the American market research company Forrester.
“Used effectively it helps grow revenue by guiding customers towards their goals delivering an intelligent customer experience – even anticipating what they might want next. 2020 has massively raised people’s expectations of the ease of dealing with a business as companies move to digitise. inQuba can greatly benefit and build on its impressive track record.”
The RMB showcases its expertise in funding and the advising of high growth technology companies.
Featured Image: (From left to right) Trent Rossini and Michael Renzon co-founders of inQuba (Supplied)