SA startup goes global and lists product on Amazon

South African drink startup PURA Soda has listed its product range on the global eCommerce platform, Amazon, enabling the locally-born startup to cross-shores and access an international customer base.

PURA Soda is available on Amazon

In a press statement, Greig Jansen, CEO of PURA Soda comments on the expansion of the startup and its presence on Amazon.

“It is essential to focus on expanding both brick and mortar sales, and the brand’s presence in the eCommerce space to secure global distribution. When listing a product on Amazon, this grants access to a huge pool of already established customers with over 70-million transactions taking place on the platform every day.”

According to reports, Amazon invested a recorded $18-billion to support SMEs in growing their sales and overall revenue. 


Since its official launch in 2017, the startup has expanded its product footprint to a reported 13 countries across the globe and aims to become the next billion-dollar company.

The Cape Town-based startup has developed a low-sugar soda beverage. PURA claims that its soda drink contains less than a third of the sugar of most soft drinks available in the market and it contains all-natural flavours with zero colourants.

Read more: Innovative South African fintech goes global
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Featured image: Greig Jansen, CEO of PURA Soda (Supplied).



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