Ajua acquires Kenyan fintech WayaWaya 

Nairobi-based Ajua, the integrated Customer Experience Management solution for businesses in Africa, has acquired  WayaWaya, the Kenya-based Artificial Intelligence [AI] and Machine Learning [ML] known for its innovative Janja platform. 

WayaWaya’s innovative platform enables borderless banking and payments across apps and social media platforms for an undisclosed sum. 

Ajua acquires WayaWaya to help SMEs improve their customer experience

Kenfield Griffith, founder, and CEO of Ajua comments on the acquisition.

“The acquisition of WayaWaya is an important milestone for us, as we make a significant leap in ensuring the customer experience journey for businesses across the continent is seamless. Integrating WayaWaya’s technology significantly complements our product suite and gives us the ability to automate our clients’ businesses and grow their revenues, which is an extremely powerful proposition for our customers of all sizes, across Africa. From our experience in this area, we understand the CX fundamentals that drive growth for our customers and we want to bring this intelligence to SMEs across the continent.”

By acquiring WayaWaya, Ajua will integrate the Kenyan fintechs’ janja.me product to automate its customer experience journey into its product stack. This patented and unique smart AI and ML product built by WayaWaya will provide SMEs the ability to automate responses. 

Businesses will now be able to make use of the intelligent messaging through a number of social platforms such as Facebook messenger, Telegram, WhatsApp, and others. It further enables consumers to conduct cross-border payments and automate customer support. 

“The additional reach this acquisition brings allows Ajua to scale significantly within the SME vertical, as we provide our customers today, and in the future, the tools they need to grow in Africa and beyond. We continue to be bullish on the point that customer experience and customer engagement are the engine for growth for businesses across the continent and they are disciplines that are critical factors in driving productivity and revenue growth,” adds Griffith. 

Ajua (Supplied)

 

Ajua

Founded in 2012, Ajua is an Integrated Customer Experience platform for businesses on the continent. The innovative company combines both technology and the customer experience. Ajua has created several products that provide real-time customer feedback at the point of service, for small and large businesses across the continent.

Ajua overall aims to digitise and grow African SMEs with its service and product offerings as it uses data and analytics to connect companies with their customers in real-time. This service provides SMEs with the tools to improve their customer knowledge and experience with the overall impact resulting in SMEs increase of sales. 

Teddy Ogallo, founder of WayaWaya and new VP of Product APIs and Integrations for Ajua comments on the acquisition.

 “Ajua’s focus on introducing and scaling customer service and customer experience for the continent – and essentially how they help businesses deliver excellence for their customers – is something my team and I have long admired. Seeing how WayaWaya’s technology can complement Ajua’s innovative products and services, and help scale and monetize businesses, is an exciting opportunity for us, and we are happy that our teams will be collaborating to build something unique for the continent”. 

Read more: West African tech startup launches SaaS solution for African micro retailers
Read more: Flutterwave and Worldpay partner to improve online card payments for eCommerce businesses in SA and Nigeria

Featured image: Ajua (Supplied)

Ishani Chetty: Editor
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