Ghana eCommerce platform launches initiative to support region’s restaurants

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Jumia Ghana, an eCommerce platform, has launched a Food Festival Campaign to support the region’s restaurants and supermarkets. 

Jumia Ghana launches an initiative to support restaurants in the West African country

The Covid-19 pandemic has had devastating impacts on the restaurant industry and the Jumia Ghana has partnered with restaurants and supermarkets in the region along with blue-chip international restaurant chains such as KFC, Burger King, and Pizza Inn. 

Tolulope George-Yanwah, CEO of Jumia Ghana provides insight into the aim behind the launch of the initiative. 

‘This food festival is a great opportunity for Jumia to provide much-needed support to restaurants that have been affected as part of the Covid 19 pandemic. In doing so we offer customers a safe platform to still order from their favorite restaurants, at affordable prices in a convenient, timely manner.”

The Food Festival Campaign

The Food Festival Campaign aims to encourage Ghanaians to order food from restaurants partnering with Jumia Ghana via its eCommerce platform. By offering discounts of up to 50% off, the campaign aims to encourage individuals to order food, beverages, and supermarket items off their easy-to-use platform. 

Madam Evangel, Owner of OJ’s Kitchen explains that partnering with Jumia Ghana has been beneficial for her business.

“Working with Jumia has given my business a boost. From a small tabletop beans seller to a popular local food vendor in just a short time. My business has grown rapidly and I now have expanded, added a variety of meals, and employed more workers. During covid-19 lockdown, Jumia assisted me to deliver my food safely and that brought me more orders. Sometimes it even gets overwhelming. This Jumia Food fest will help me and other local restaurants grow and be more profitable.” 

The eCommerce company claims to have over 400 registered restaurant and beverage partners in Ghana, offering users a wide range of options to choose from. Jumia Ghana is a one-stop eCommerce platform that offers delivery of purchased items. 

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Featured image: Kai Pilger via Unsplash 

Ishani Chetty: Editor
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