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Joburg-based media compliance startup Media Measure was founded by Allan Gray fellow Naeem Ganey in 2016. The company aims to simplify compliance in the African media space by utilising data management to ensure campaigns air on schedule.
E Squared invested R4.6-m in 2020
“We record radio and television streams across Africa. Our technology can automatically pick up advertising content on air. The information is then used to verify that the adverts are airing according to schedule. The monitoring and compliance reports serve as proof of flighting which serves as a credible third-party verification for brands, agencies and media owners,” CTO Ganey described in a recent interview with Ventureburn.
Faster, cheaper data management
Ganey explained that the offering has recently introduced Amazon Web Services’ Arm technology. “We have recently utilised the Arm technology on Amazon Web Services which has led to cost and speed efficiencies which benefits the business and our clients,” he clarified.
The startup has received extensive support from several angel investors and impact investor E Squared Investments made a R4.6-million investment in the company last year, accelerating Media Measure’s growth through increased capital and bespoke mentorship.
Founded by Dr Allan WB Gray in response to systemic joblessness and poverty in SA, E Squared’s mandate aims to invest in ventures that aim to create sustainable employment and practise ethical entrepreneurship.
The company commented on their support of Ganey and his company in a statement, saying: “There are three factors that are crucial to the development of a sustainable media compliance and intelligence business; this includes innovative and accurate technology, footprint and quality of data, and strong business development ability. These are all characteristics we see in Media Measure, and we look forward to continuing our partnership with them towards their success and impact into the long term.”
Featured image: Jonas Leupe via Unsplash