Ghana might be recognised for its natural resources like gold, cocoa and oil, but in recent times there seem to have been a big online search for, well, jollof. This West African rice dish is among the most popular searches on Jumia, Africa’s leading online food delivery platform.
While Nigerians might not be ready to admit it after being beaten by Ghana in the FIFA World Cup qualifier recently, it seems Ghana is also leading the global online search for African food recipes.
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In a media release, Jumia claims that “today, nearly everyone orders for food online in Ghana. Burgers, shawarma, fries, chips and chicken are [among the] popular meals Ghanaians order online. Sometimes, these foods are quite expensive and many people prefer local food.”
Jumia offers free delivery across Ghana through its Android and iOS app. Besides food, Jumia is widely known as a online shopping mall offering everything from clothing to appliances.
As the country’s leading e-commerce platform, it recently announced a partnership with LocQar, a smart locker company. This strategic partnership is aimed at ensuring that customers who order items on Jumia get to pick up their packages quicker, safer and more conveniently.
Most popular online orders
Topping the list of the most affordable Ghanaian dishes ordered online is “red red”, a dish that is also known as “gob3”. It consists of cooked beans, cassava flakes and palm nut oil and is eaten with fried ripe plantain.
These days, many people garnish it with boiled eggs, fried fish, meat or fried gizzards. “Red red’’ is a delicacy mainly associated with the Ewe tribe. On Jumia, many vendors sell it for as little as Ghs10 (about 13 US cents).
Second on the list of popular online food orders are “waakye”, a speciality of the northern tribes. It consists of cooked rice and beans with special brownish leaves that gives it colour. Waakye is often accompanied by cassava flakes, boiled or fried eggs, fish, meat, spaghetti, vegetables and even sometimes fried plantain. In Ghana, many people eat it for breakfast.
The third most popular dish is “banku” with okra, a mouth-watering lunch or dinner dish. It consists of a mixture of corn and cassava dough made into a paste and accompanied by okra soup. Several protein options can be added to it, including fish, meat, crabs, snails and pork trotters.
The Ghanaian version of fried rice called “angwamu” is fourth on the list. This is plain rice cooked with oil and sliced onions or sometimes vegetables. It is easy to prepare and is often eaten with freshly ground pepper or shito. It is also accompanied by a host of protein choices such as fried eggs, sardines of beef.
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