Sponsored by Everlytic Everlytic recently opened submissions to the first-ever You Mailed It Email Awards – an opportunity for South African marketers to showcase…
Backed by Y Combinator, a United States-based accelerator, the Nigerian start-up Anchor has launched its public beta API infrastructure to make it easier for African businesses to build, embed and launch financial products.
Anchor, a banking-as-a-service (BaaS) platform, is part of Y Combinator’s 2022 cohort – the first African BaaS and embedded finance platform to achieve this. This, amid several reports about the size of the Africa financial inclusion opportunity, particularly in reference to the provision of digital financial services.
These reports have brought about a spike in the number of companies and amount of investment activities in the fintech space in Africa. Yet, says Anchor chief executive Segun Adeyemi, two things stand out: the minimal impact on financial inclusion, and the persisting difficulty in building and launching a fintech company on the continent.
For context, financial exclusion in Nigeria decreased by only one percent, from 37% in 2018 to 36% in 2020. Also, today, across Africa it takes an average of $500,000 and 18 months to build and go-to market with financial products.
This is because companies need to go through the hurdles of rigorous licensing and compliance processes, multiple integration layers, complex banking and third-party relationships, and invest in complicated core-banking infrastructure.
Anchor is therefore launching its public beta API infrastructure to make it easier for African businesses to build, embed and launch financial products, starting in its first market, Nigeria, says Adeyemi.
Founded by Adeyemi, a former chief executive of Amplifypay, along with Olamide Sobowale and Gbekeloluwa Olufotebi, Anchor provides API for offering accounts, money movement, savings and card products.
“We built Anchor to abstract away the complexities in building financial products, so businesses can get started in five minutes with a few lines of code,” explains Adeyemi.
In May, Anchor released its private beta working with innovative start-ups like Outpost Health, Dillali, and Pivo. The BaaS platform has transacted millions, growing over 200% MoM, and is now set to launch its public beta for African businesses to embed finance into their offerings and for fintechs to build banking products. Already, the company has more than 40 other start-ups on its waitlist.
Anchor raises $1m. in pre-seed funding
Anchor has raised over $1 million in pre-seed funding from Byld Ventures, Y Combinator, Luno Expeditions, Niche Capital, Mountain Peak Capital, and a host of angel investors including Emmanuel Okeleji (CEO, SeamlessHR), Ado Oseragbaje, Yinka Odeleye, and Sanmi Famuyide.
Ashutosh Desai, a partner at Y Combinator, says: “Anchor’s embedded finance platform enables technology companies in Africa to build products that can rapidly expand access and improve quality of financial services. We’re excited to back Segun, Olamide, and Gbeke – a highly technical and experienced team – in building financial infrastructure that’s essential for Africa’s economic growth.”
Byld Ventures founder Youcef Oudjidane says, “I believe BaaS will play a prominent role in the distribution of financial services in Africa. As a full stack baas provider, Anchor demarcates customer engagement from infrastructure – enabling its customers to focus on building differentiation as opposed to commodity infrastructure. We are really excited to be working with this determined and experienced team.”
Anchor is a solution birthed by the insights garnered from the founders’ experience building and working with fintechs across Africa. Adeyemi founded Amplifypay which he exited to Carbon in 2019. Segun proceeded to work with Jumo, a company that offers credit infrastructure to large mobile money operators across Africa.
Olamide has worked at AppZone, TeamApt, Kuda and Carbon. While at TeamApt he functioned as a Fullstack Engineer in the team that built the first virtual payments product in Nigeria. Gbeke, the Engineering Lead and co-founder, has been an IT Consultant and entrepreneur in Nigeria for over 10 years before joining Booking.com where he built financial operations software.
“We have seen first-hand the painful process of closing banking partnerships, negotiating third-party contracts, and obtaining regulatory approvals. And more generally, the extensive time and effort required to launch financial products,” Segun said.
He added that “considering the similarity in the underlying infrastructure, irrespective of the unique value propositions, companies should not have to wait for years and spend millions to go-to-market. That’s why we are excited to get Anchor into the hands of many more businesses via our public beta launch.”
ALSO READ: African mobility fintech Moove joins forces with Uber