A South Africa-founded climate fintech start-up, Curbon, is on a mission to measure the impact online shopping has on the weather.
Curbon co-founder and director Steffen Burrows says by offering merchants and consumers access to a tradeable permit, the start-up will help to limit the impact of carbon emissions by purchasing carbon credits on a consumer’s behalf to offset emissions both at the production level and within end-consumer consumption.
It’s an alarming thought, but South Africans have a serious climate change problem. As the world’s 14th largest emitter of carbon dioxide, the rainbow nation has an enormous responsibility to respond to climate change as well as an urgent duty to the planet to transition to a lower-carbon economy.
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How can this be achieved? What will drive the transition? Legislation is a useful starting point but ultimately as global citizens, reversing climate change through decarbonisation is a shared responsibility that must be taken up at an individual level.
Climate change can no longer be ignored
Because of its severe impact on agriculture, water resources, human health, infrastructure, ecosystems and energy, climate change is an environmental and humanitarian crisis that can no longer be ignored.
Given that most of South Africa’s carbon emissions result from energy generation and the fact that as much as 80% of South Africa’s primary energy is powered by coal, our future prospects seem scary.
It’s tempting to think of climate change as a problem that can only be addressed by national governments and industries. This is not the case. People have played a role in causing climate change, but we now have an important opportunity to fix it.
Counteracting carbon output
Carbon offsetting has proven to be a compelling mechanism for reducing emissions and ultimately reducing the environmental impact of our daily lives and commercial activities. While carbon offsetting sounds complicated, it is actually straightforward.
The logic behind carbon offsetting is that it generates a net climate benefit that passes from one entity to another. In other words, if you can’t eliminate certain carbon outputs, you can do something to counteract them.
Making environmental amends
Such projects usually take place in developing countries and usually involve rolling out clean energy technologies such as solar plants or wind farms or countering CO2 directly by planting trees. These projects can sell the results of their emission reduction in the form of carbon credits to businesses or individuals who want to offset their emissions.
Carbon credits are certified instruments that represent an emission reduction of one metric tonne of CO2 or an equivalent amount of other greenhouse gasses. By purchasing carbon credits, they can be used by the purchaser to neutralise the emissions of their activities or products.
Offset projects are not only a cost-effective way to achieve emission reduction, but also facilitate the channeling of capital to rural development projects with the effect of creating employment, restoring deforestation, reducing land degradation, protecting biodiversity, and encouraging energy efficiency and low carbon growth.
What does carbon offsetting have to do with sustainable e-commerce?
For shoppers and ecommerce sellers alike, carbon offsetting is an immediately accessible means of neutralising the carbon created by the activities we cannot avoid.
Avoiding carbon-emitting activities is usually the main goal for anyone committed to addressing climate change, but where emissions are unavoidable (such as is the case with online shopping, particularly with same-day delivery), carbon offsetting through an emission reduction project will make a significant impact.
Carbon offsetting: as straightforward as ‘add to cart’
This is where Curbon can help, by using data-driven technology, ecommerce sellers and shoppers alike now have the opportunity to tackle climate change, one purchase at a time.
Integrated into ecommerce software, the Curbon API uses industry standards to estimate the total emissions of the contents of a cart at checkout and this amount is added to the shopper’s invoice. By contributing between 1.8 and 4% of cart spend, an individual can offset the carbon impact of the goods they are purchasing, as well as the impact of delivery of their order.
For ecommerce sellers, reducing the impact of their business on the planet and becoming carbon neutral is becoming an essential competitive differentiator. Informed customers are seeking out companies with sustainable business practices, specifically concerning climate change. By facilitating carbon offsetting for customers, not only will this have a positive environmental impact, but it will also increase customer loyalty, improve brand perception, and boost sales.
- Steffen Burrows is a co-founder and director of Curbon. The views and opinions expressed in this article are those of the author and do not necessarily reflect the views or positions of Ventureburn.
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