There’s usually something at the cause of a shift in pattern, and looking past Black Friday’s whirlwind, there was a definite shift in consumer…
Egyptian payment start-up Fawry has partnered with Classera, a distance learning technology provider, to enhance e-payment services and integrate digital payment solutions of both Fawry and Classera Cpay.
As part of the agreement, Fawry will provide all technology solutions and integrated digital payments services to Classera customers. This will be through various channels, including more than 300 000 Fawry POS machines, the myfawry app, and FawryPlus branches located.
The partnership furthermore highlights Fawry’s support to the paths of digital transformation and financial inclusion in light of Egypt’s Vision 2030 and the initiatives of the Central Bank of Egypt.
Hossam Ezz, Fawry chief commercial officer, said: “We are always seeking partnerships with major leading institutions in various fields, and Classera is one of these institutions.
“We will work together to integrate our services to enhance digital payments solutions in the field of educational technology. During this partnership, we will provide students with the latest integrated financial technology through our channels, to facilitate the payment of fees.”
Ezzy described this step as a great addition to Fawry and the beginning of further expansion in this sector.
Eng. Mohammed Al-Madani, chief executive of Classera, added: “As we just completed one of the largest funding rounds a company with no prior funding had done in the edtech industry, we are taking the e-learning experience to new levels with our Learning Super Platform LSP.
“We are delighted to expand our partnership with Fawry, a leader in digital transformation & cashless community, and electronic payments in Egypt to digitise the learning experience and expand electronic payment acceptance to provide the next generation of seamless e-learning solution.”
Meanwhile, Ahmed Fahmy, commercial director at Fawry, said: “We are excited to cooperate with Classera to enhance e-payment services in the field of educational technology, and to provide students and trainees with an easy and completely secure payment experience, through the integration of Fawry and Classera CPay solutions.
“Fawry looks forward to establishing more partnerships in different sectors, with the aim of expanding our customer base and partners in success, and on the other hand, supporting the country’s trends towards digital transformation and financial inclusion.”