Cue secures $500k for AI-powered customer service boom

Cue founders Richard Nischk, Rhett Trickett and Ryan Egnos – the visionaries shaping the future of AI-powered customer service. Photo: Supplied
Cue founders Richard Nischk, Rhett Trickett and Ryan Egnos – the visionaries shaping the future of AI-powered customer service. Photo: Supplied

Cue, a pioneering force in AI-driven customer service solutions, has successfully secured $500 000 in funding, a significant leap towards revolutionising customer service through cutting-edge large-language models.

The founders tell Ventureburn that the investment not only marks a substantial milestone for the start-ups but also underscores its commitment to enhancing customer service experiences across various platforms.

Since its inception, Cue has experienced a remarkable 566% team growth from 2018 to 2023, serving over 300 clients. This recent funding round is therefore testament to its rapid expansion, bolstered by its ability to seamlessly integrate chatbots and live chat into clients’ business applications. This integration allows businesses to effortlessly self-serve customers on popular channels such as WhatsApp, Messenger, and web chat.

Cue’s mission is clear: to provide swift, seamless, and personalised customer service experiences, significantly reducing wait times and operational costs for businesses. With this new injection of funds, it is poised to further this mission.

Over the past year, Cue has delivered exceptional results to clients across diverse industries. Some notable achievements include a remarkable 77% return on investment by automating insurance quotes for King Price Insurance on WhatsApp, a substantial 73% reduction in customer service costs for Affinity Health, a doubled sales conversion rate for Mancosa, and an astounding over 95% reduction in print marketing costs for Save Hyper, coupled with increased sales revenue.

The founders of Cue, including Richard Nischk, Rhett Trickett and Ryan Egnos, collectively bring a wealth of experience in mobile messaging, SaaS, sales, and finance. Together, they have propelled Cue to the forefront of the customer service industry, offering innovative solutions that align with the preferences of modern consumers.

In a joint statement, the founders expressed their enthusiasm about the recent funding, stating, “Cue was founded because we recognised the growing popularity of mobile messaging in the market and how consumers prefer interacting with businesses through these channels due to their speed and convenience.”

Trickett, who was born and grew up in South Africa but now live in Copenhagen added, “We are thrilled and excited about how this funding enables the company to enter a new phase of growth and product development.”

While the identity of the funders remains undisclosed, Cue’s latest funding milestone signifies a promising future for the company, as it continues to reshape the landscape of customer service through the power of artificial intelligence.

Cue is making waves from its roots in Cape Town, South Africa, to its recent expansion into the UK. Its expansion into the UK marks a significant milestone in their global journey, bringing their expertise and innovative approach to enhance customer experiences on an international scale.

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