Got apps? Apply for the MTN Business App of the Year Awards before it’s too late

The popular mobile payment startup, SnapScan, was the overall winner of the MTN Business App of the Year Awards 2013 and was soon acquired by Standard Bank. Entries for this year’s Awards will close on Monday 7 July so get your app signed up so you can get free recognition and possible success for your hard work.

The core ideas behind the Awards is to promote and celebrate locally developed apps that innovate and solve real world problems. In this way, recognition from the country’s premier app awards can help developers gain market share and respect for their sharp ideas, to stand out in a crowded industry.

FireID has been responsible for SnapScan. Co-founder Kobus Ehlers says the awards are a great opportunity for developers to showcase their innovative products, and helped them to bring new merchants into the ecosystem for SnapScan.

“Since these awards are considered to be the pre-eminent platform for recognising quality South African apps, it was a great honour for us to win this award. As a relatively new product, winning gave us great exposure and increased awareness about our app,” says Ehlers.

The app entry had to be developed within the last 12 months and the categories are as follows:

• Best iOS App – Enterprise
• Best iOS App – Consumer
• Best Android App – Consumer
• Best Android App – Enterprise
• Best App use of Microsoft Cloud Services
• Best App for the Microsoft Platform
• Best Garage Developer App
• Most Innovative App

An overall App of the Year will also be chosen by the judging panel from entries across the categories. Entries will be adjudicated by an independent panel of judges boasting expertise and experience the fields of technology and media. The App of the Year Awards will culminate in an awards ceremony on 14 August.

Image: By Martin Voltri via Flickr.