Advertising & Marketing

Have you got the brains to be an entrepreneur?

I would like you to do a small quiz built by a person I admire a lot: Dan Ariely, the behavioural scientist. The quiz…

5 things small business should know to get started with Google Adwords

About 10 years ago, if your business wasn’t listed in the Yellow Pages or a business directory, you were losing out on a lot…

Dare to dream, dare to fail: 4 lessons from Adelaide Potgieter’s MadWorld

South African entrepreneur and the founder of creative agency group MadWorld, Adelaide Potgieter, is very daring. In between rocky roads of the past, vulnerabilities,…

Ventureburn presents: the beginner’s guide to growth hacking

The term growth hacking has been thrown around for a while now. Well, pretty much since 2010 when it was coined by Sean Ellis…

Dentsu Aegis’ John Brown buyout shows how the digital agency model is changing

Global advertising mega-conglomerate Dentsu Aegis has acquired content marketing specialist John Brown Media for an undisclosed sum of money. John Brown Media was established…

Ornico snaps up Fuseware to fuel African expansion

Fuseware, the digital analytics agency tracking South Africa’s social media landscape, has been acquired by local media and analytics company Ornico for an undisclosed…

6 marketing hacks all entrepreneurs should have in their pockets

Marketing — and more to the point — digital marketing budgets still frighten a lot of people. Especially entrepreneurs who are grappling with how…

Electricity payments: a massive opportunity for startups across Africa

In August 2014, US president Barack Obama announced a renewed commitment to Power Africa, a private sector-led initiative aimed at doubling electricity access in…

Confirmed: Publicis buys out Machine

French advertising giant Publicis has confirmed that it is acquiring Cape Town-based integrated advertising agency Machine, something which Ventureburn has been saying was likely…

Machine on the verge of an exit, but to whom?

Machine, the integrated digital agency founded by Adrian Hewlett, is on the verge of being bought up. A source close to the deal confirmed…

Evernote dubs Kenya’s Chamasoft winner of African Innovation Award

Earlier this year, Evernote traveled through Africa from Nigeria to Kenya and then South Africa in search of a promising tech startups that could…

Aqua snatches up SA software company Applogix

South African digital agency, Aqua Group, has just confirmed the acquisition of nine-year-old software company, Applogix. The deal will help Aqua strengthen its role…

Publicis’ DigitasLBi guzzles up Liquorice

French advertising giant Publicis Groupe has acquired South Africa digital agency Liquorice through its digital-centric subsidiary Digitas LBi . According to Marklives, Liquorice will…

Dentsu Aegis buys out Crimson Room Communications, will be integrated into Posterscope

The spate of acquisitions in the South African agency space shows no sign of slowing down, with Crimson Room Communications the latest to be…

Your startup can make magic experiences for nothing: here’s how

We have moved to a place in the business world where our customers are always looking for something different. In many industries, they have…

Could more mentorship programmes help push up the number of female entrepreneurs?

Anyone who’s attended a South African startup event in the past few years is all too aware of the fact that there’s still a…

Want froyo? Uber is bringing on-demand dessert to South Africa

Do you sometimes take a stroll down the street and suffer from an incurable craving for frozen yoghurt? You’re not alone… and Uber wants…

8Bit’s on a mission to empower SA’s indie publishers and beyond

8Bit Media has been extremely busy in the past six months. In between 88mph’s accelerator programme, founder Tom Kennedy and his significant other having…

Scale your ideas with Stellenbosch’s LaunchLab acceleration programme

Innovation hub, The LaunchLab, is currently looking for participants in its latest entrepreneurial programme starting 21 July and finalising 25 October. Situated in Stellenbosch,…

This new agency wants to let you pay for what you eat with a tweet

If you live in any reasonably sized city with any areas of reasonable wealth, you’ve probably heard at least one of your friends talk…

Gloo CEO quashes Ogilvy acquisition rumours

Ogilvy South Africa and Gloo, a leading digital design agency, are in talks. According to a number of reliable sources, who spoke to Ventureburn…

ex-Takealot founders launch tech ecommerce site Raru

A new online shop called Raru has joined South Africa’s ecommerce scene. Currently in beta, the site is the brainchild of three of the…

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