Advertising & Marketing

5 lessons you can learn from the omni-channel masters

Try as you might to entice customers to download your app or visit you on the web, people don’t self-identify as online shoppers or…

SA startup Monocle wants to boost companies’ online rep using big data

Recently launched online marketing startup Monocle recently launched, aiming to give clients in-depth analysis of their online personas by using big data. Monocle is…

GeoMall wants to use the Internet of Things to make shopping a breeze

Malls are crowded spaces. Filled with screaming babies, flashy ads and squeaky shopping trolleys, finding that right pair of jeans on sale can be…

16 growth hacking tools that can give your startup a boost online

Growth hacking, a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and gain exposure, was pioneered by tech startups…

Terragon Group to unveil innovative Africa-focused mobile ad tech at MWC

The major African digital ad agency, Terragon Group, is unveiling its latest technology offering at the Mobile World Congress (MWC) in Barcelona, Spain this…

Are tech cities the real drivers behind entrepreneurship, innovation?

Can purpose-built technology cities turn regions in emerging economies into the next Silicon Valley? This is what some may be asking after plans by…

A ‘local’ perspective on SA’s online classified space

In the more than 25 years that I have spent doing business, and more particularly in my time at Junk Mail, I have learnt…

Youth programming project Creative Code wins at WDC2014 pitching session

The fifth pitching session of WDC2014 Cape Town, South Africa recently saw thirteen projects compete and pitch their ideas. The award went to Creative…

MzansiStore takes SA crafters online as it surpasses crowdfunding goal

MzansiStore is an online marketplace for South African merchants selling handcrafted products to both national and international audiences. A member of Cape Town World…

Grey Group advertising set to acquire major stake in SA’s Volcano Group

South Africa’s ad industry is being shaken up. The global advertising and marketing agency, Grey Group, is today re-entering the South African market after…

5 reasons every startup needs an explainer video

Pre-millennium, online businesses were going from multimillion operations to flame-outs as quickly as small town gossip spreads, taking less than a year to transform…

WPP to acquire digital agency Quirk [Updated]

By: Stuart Thomas and Michelle Atagana WPP, the global advertising giant, is set to buy a controlling stake in Quirk, a leading South African…

SA consultancy Anthropology launches, aims to create ‘meaningful marketing’

SA’s consumer marketing space just got a little more competitive. A new consultancy with a focus on direct marketing is on the block —…

Squeeze Facebook to boost your ecommerce profits: here’s how

A billion people on Facebook translate to a billion reasons for businesses to be there. Any business – big or small – now finds…

There are massive opportunities in the ad industry for startup growth

The talented technology specialist has become the go-to guy when big advertising agencies go looking for digital skills for an internet, mobile or social…

Starcom MediaVest Group merges with Lighthouse Digital: now SMG Lighthouse

Starcom MediaVest Group South Africa (SMG) has announced that its parent company — Publicis Groupe — has acquired the digital consultancy, Lighthouse Digital. As…

Project Isizwe: Africa’s free Wi-Fi solution giving mobile greater reach

There is a lot of talk about mobile penetration in Africa. Even if you dissect the stats down to the number of unique subscribers,…

Lead nurturing: leverage relationships to maximise conversions at your startup

Lead nurturing is the process of carefully building a relationship with potential clients, even though they might not be looking to make an immediate…

Publicity boosts trade, so don’t skimp on your public relations

Public relations is an indispensable tool for big businesses in a fiercely competitive environment. That’s because these companies understand the need for publicity to…

Don’t discount Durban when it comes to South Africa’s digital landscape

Durban is renowned for its beaches, surfers and sharks. Durban is also an up-and-coming digital and media force that could soon give the big…

Publicis buys digital agency Synergize, merges it with Saatchi & Saatchi SA

Looks like WPP’s not the only big player heating up the South African acquisitions space. Advertising and marketing mega-corp Publicis Groupe today announced that…

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