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Emerging markets internet and media giant Naspers has snapped up SAcamera, an independent online retailer that sells cameras and photographic equipment.
According to Bandwidth Blog, the outfit will be absorbed into Kalahari — one of South Africa’s largest online stores.
SAcamera will however reportedly retain its own identity within Kalahari.
“The appetite for online retailing in South Africa, and for quality products backed up by efficient service at the right price, has grown, and continues to grow significantly,” said Jesse Hemson-Struthers, who started SAcamera back in 2004.
He also reportedly said that the deal would enable the business to make use of the infrastructure and resources provided by MIH, Naspers’ investment arm.
According to Hemson-Struthers, the SAcamera management team will remain place.
“Aligning with MIH and Kalahari.com is already contributing to the growth of SAcamera. We are actually expanding our team to cope with the surge in demand over the past year and we expect the relationship to continue yielding positive results for both SAcamera and Kalahari.com”
It’s unclear how much the deal went through for, although it will reportedly allow Hemson-Struthers time to concentrate on his other venture, an online sports betting company called BetTech Gaming.