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Superbalist hits 1 million members

Cape Town, 25 September 2014:, South Africa’s only high-trend curated online shopping destination, has come of age reaching 1 million members. To mark this occasion, members will receive free delivery on all orders, indefinitely.

Recently acquired by, this online shopping destination offers curated high-trend items across various departments at affordable prices, through styled and edited features with a vast selection of local and international brands.

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Claude Hanan, co-founder of, says South Africans are seeking global but staying local. “Our membership base has grown dramatically as we offer customers access to brands that are household names internationally, through a local channel that they can trust.  But what makes the growth so much more of a milestone for us is the fact that its consumer driven – we’re doing something right.

“Our success hinges on our ability to showcase the world’s best brands and styles across art, fashion and lifestyle items. Reaching 1 million members is a humbling milestone and what better time to thank our loyal customers than now.”

On the back of the acquisition, is expanding. New international and local brands will be added to the site’s five departments: women, men, home, art and geekery. “We’ve been analysing customer behaviour and adjusting our product offering based on their needs. The South African consumer has historically been frustrated at the lack of authoritative fashion offerings. This is changing  and is very much at the forefront of ensuring South African’s have access to great product. Much like we pride ourselves in having a distinctive presence, our customers are the same. Introducing free deliveries going forward is our way of saying thanks, and a promise that we’ll continue to bring you more of what you want.”

Founded in 2010 as Citymob, the site was relaunched in November 2013 as Customers can use ebucks and Discovery miles on the site, as well as debit card, pay via EFT or cheque/credit card making it easy to get the products they want. The company also offers same day, next day, evening and weekend delivery.  For more information visit or call 086 002 2146

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