MortgageMarket has partnered with investment pioneer EasyEquities to launch EasyMortgages, a fully digital, consumer-first home loan solution now integrated directly into the EasyEquities platform.
Launched five years ago by fintech entrepreneur Tim Akinnusi, MortgageMarket has grown rapidly to become a leader in the digital home loan marketplace — including recent expansion into Namibia.
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With EasyMortgages, the EasyEquities community can now apply for, compare, and secure home loans from South Africa’s leading banks entirely online — with no paperwork and no middlemen.
“We’ve always put innovation at the heart of our strategy with a single aim: to make our consumers’ lives easier, smoother, and more rewarding,” says Akinnusi, CEO of MortgageMarket.
As part of their shared value model, EasyEquities users can receive up to R5,000 cashback when their bond is registered through EasyMortgages (Ts&Cs apply).
A tech-driven shift in how South Africans buy property
In the same way the telecoms sector revolutionised consumer access by making airtime instantly available at the tap of a phone, EasyMortgages redefines home loan access as a simple, digital and on-demand process, putting unprecedented power and transparency into the hands of the consumer.
“Technology is changing how we live. Homeownership remains one of the most powerful ways to build long-term wealth, but it’s been locked behind opaque systems and outdated processes,” says Rupert Finnemore, CEO of EasyProperties. “With EasyMortgages, we’re unlocking that path and making homeownership simpler, smarter, and more accessible.”
Users can compare offers instantly from South Africa’s top lenders — including ABSA, FNB, Nedbank, and Standard Bank — with no broker interference. Getting pre-approved takes minutes, and MortgageMarket’s proprietary tech guarantees users the best available rate.
Cementing MortgageMarket’s position as a PropTech leader
For MortgageMarket, the launch cements its status as a driving force in South African PropTech. By embedding its mortgage tools into the EasyEquities platform, it connects with millions of South Africans already committed to smart, self-directed financial growth.
“We believe home loans should be treated the same way people approach other big financial decisions — with tools, data, and the freedom to choose,” says Akinnusi. “This partnership is about breaking down walls between investing and property ownership, and opening up a more inclusive property market.”
EasyMortgages signals a larger structural shift in how property and financial services are converging — from a new bank distribution model to a digitised path to homeownership for South Africa’s digital-first consumers.
About MortgageMarket
MortgageMarket is South Africa’s leading digital home loan marketplace, empowering consumers with tools and technology that make getting a home loan easier, faster, and more transparent. Since 2020, MortgageMarket has connected thousands of homebuyers to the country’s top lenders.
