MediaTek, a leading global fabless semiconductor company, is committed to empowering businesses in the Middle East and Africa (MEA) region with cutting-edge technology. The company is working closely with OEMs and telecom operators to bring its latest products and solutions to the market, with a focus on connectivity, smartphones, and AI-IoT.
The semiconductor heavyweight has a broad range of products and solutions, encompassing smartphones, smart devices, automotive, satellite connectivity, and next-generation wearables. The company’s portfolio includes Dimensity for 5G smartphones, Helio G series for 4G gaming smartphones, Kompanio for arm-based Chromebooks, Pentonic for smart TV technologies, Genio for the Internet of Things, and Filogic for Wi-Fi 6/6E and Wi-Fi 7 solutions, among others.
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The company is determined to deliver cutting-edge innovation to consumers in the MEA region and powers devices from the likes of Yoco in South Africa and Airtel in Kenya. MediaTek’s strategy revolves around three core areas:
- Connectivity: MediaTek is bringing faster internet connectivity to homes and businesses through its T750 or T830 5G FWA CPE chipsets and Filogic Wi-Fi 6/6E & Wi-Fi 7 chipsets, enhancing the consumer perception of fixed wireless access (FWA) services.
- Smartphones: MediaTek continues to lead in market share in the smartphone space, with a focus on offering consumers a wider variety of premium and flagship smartphones while supporting the transition from feature phones to smartphones.
- AI-IoT: MediaTek is actively exploring new cellular technologies to serve evolving use cases. The company is committed to unlocking innovation in consumer electronics and telecom industry verticals.
At the event, MediaTek showcased several collaborations in the MEA region, including products like Airtel 5G CPE powered by MediaTek T750, Xiaomi smartphones powered by MediaTek Dimensity SoCs, and HP Chromebook x360 powered by MediaTek Kompanio 1200, among others.
During a fireside chat on the role of MediaTek in the global semiconductor landscape, the brand emphasised its supremacy in various technology segments, including smartphones, smart devices, automotive, satellite communication, computing, and connectivity. The discussion revolved around MediaTek’s initiatives, such as MediaTek Dimensity for 5G smartphones, MediaTek’s leadership in smart devices, and MediaTek’s contributions to the 5G Satellite NTN and automotive platforms.
Additionally, MediaTek’s collaboration with NVIDIA was highlighted, underscoring their efforts to design the next generation of intelligent, always-connected vehicles.
AI is another key area of focus for MediaTek. Osman says that the company is working with platform owners like Meta to integrate their large language models (LLMs) with MediaTek chipsets. This will enable real-time generative AI on the edge, which could have a number of applications, such as improved translation, search, and gaming experiences.
In an interview, Rami Osman, Director for Corporate Sales and Marketing, MediaTek Middle East and Africa, said that MediaTek’s long-term focus is on edge computing and edge AI. Edge computing is the distributed processing of data near where it is generated or collected. This has a number of advantages over cloud computing, including lower latency and higher security. He believes that edge computing is the key to the future of AI, as it will enable devices to process data locally and intelligently, without having to rely on the cloud.
As the industry continues to evolve, the company is committed to driving innovation by focusing on edge computing and AI. The company recognises the importance of processing data at the edge to reduce network congestion and enable faster, more efficient AI applications.
With the rising geopolitical complexities, the company’s approach is clear: serve all customers while adhering to global compliance rules. This steadfast commitment ensures that MediaTek’s technology reaches consumers worldwide without compromising on regulatory standards.
Looking ahead, MediaTek’s long-term vision hinges on making edge computing a reality. By pushing the boundaries of edge AI and edge computing, MediaTek aims to reduce reliance on cloud-based AI processing. This strategic move not only enhances efficiency but also sets the stage for a new era of intelligent, always-connected devices.
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