The on-demand delivery app, Bottles has been acquired by Pick n Pay and has officially launched as the on-demand service for the local retail chain.
Bottles officially mergers with Pick n Pay
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The acquisition allows locals to purchase alcohol and grocery items online, with the delivery time estimated at one hour. In addition, the acquisition sheds light on the success of this local startup that has gained traction to partner with a national retailer.
Locals will have access to over 38 000 items collectively available via Pick n Pay’s online store and products from the Bottles app. The new service will be available in 22 cities across the country.
Thriving during lockdown
Bottles reportedly grew by 800% during what can be categorised as the toughest economic time for many startups and SMEs, the pandemic. Bottles developed its business model from only delivering alcohol to same-day grocery deliveries with Pick n Pay. The on-demand delivery app’s download’s have grown by over 700 000 since the start of the lockdown.
Customers will only be charged a basic delivery fee of R35 per order.
Future plans
The app plans to integrate with Pick n Pay’s Smart Shopper loyalty programme, allowing users to earn points and qualify for personalised discounts, free data rewards, and immediate Smart Price savings.
This added offer will reportedly be introduced in 2021.
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Featured image: Supplied
